CIT Retail Industry Outlook

In 2014, the financial condition of retailers appears strong—and growing—with retailers having a more positive outlook on the upcoming holiday season as well as overall sales than even a year ago. Despite challenges related to technology adoption and the ability to buy anything anywhere, retailers are embracing change. 

They are making new investments in products, expanding their digital strategy and becoming more comfortable with social media as a tool for multiple facets of their business. 

In order to understand current retail industry trends, challenges and outlook, Harris Poll, on behalf of CIT, a leader in financing and advisory services to the retail sector, conducted research online from September 16 to October 3 among 251 financial decision makers in U.S.-based middle market retailers.

Key Headlines from Research

  • Cautiously Optimistic Outlook for Current and Future Finances
  • Holiday Season Looking Up According to Most Retailers
  • Staff Increasing for Holidays, Promotions Earlier and Earlier
  • Top Priorities: Innovation, Marketing and Online/Mobile
  • Key Threats: One-Stop Shops and New Technologies
  • Online Channel Growing, Supporting and Challenging
  • Mobile (Perhaps Under-exploited) Edge
  • Social Media Less of a Hurdle 


    Get the 2015 Retail Outlook Report [PDF]



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