The core 2016 back-to-school shopping season gave way to some interesting purchasing trends. On average, spending is up from the prior year, with those who began shopping in early July spending 27 percent more than those that began shopping in August or later. According to a recent study performed by Deloitte, while 61 percent of parents plan to do their research online, traditional school supplies like clothing, pencils, paper, notebooks and the like will be purchased at a physical store, putting brick and mortar in the lead this shopping season.
Parents are still the primary decision makers when it comes to K-12 back-to-school shopping. But they are getting some help from their local schools in the form of supply lists. Some schools have circumvented the shopping process all together by offering preconfigured mommy packs. For a nominal fee that includes shipping you can have everything your child needs to start the 2016 school year delivered to the comfort of your home.
Technology continues to win in 2016, with K-12 parents spending on average $343 on tech purchases. The numbers are higher for the parents of college freshman who spent roughly $470.
This is great news for consumer electronics retailers and manufacturers, as more will be spent on tech items this back-to-school season than in any other category.
A breakdown of this tech spend shows that laptops will account for 49 percent of all planned tech purchases, followed by:
When it comes to tech purchases, Amazon, Walmart, Best Buy, Target & Apple respectively are the preferred retailers. Interestingly enough, Walmart, Target & Amazon are the preferred destinations for back-to-school shopping across the board when it comes to technology, traditional supplies and apparel, with Walmart surpassing Amazon in the areas of traditional supplies and apparel in 2016.
*Total number of responses will equal more than 100% as study participants were are allowed to select multiple responses.
With e-commerce becoming increasingly prevalent, social shaking things up and brick-and-mortar-focused retailers stepping up their online game, 2017 will prove to be an interesting year for retail.