Unfortunately, natural disasters are a part of life and happen all too often. Globally, we've witnessed dozens of
disasters in the first eight months of 2015 alone. Wherever Mother Nature strikes, the damage and devastation has long-lasting effects. In addition to critical government support, now more than ever, corporate social responsibility makes a difference in aiding disaster relief. Corporate donations and employee matching programs are a few of the catalysts to help our communities where we live and work. Here's how…
Arecent example of an extraordinary natural disaster was Superstorm Sandy on the east coast. Numerous companies and thousands of employees supported the relief efforts.
According to an
that appeared on the Corporate Social Responsibility (CSR) Newswire, companies today are increasing their participation to help supplement the traditional roles of governmental agencies when tackling disaster relief. Findings from the
2013 Cone Communications Disaster Relief Trend Tracker found near-universal expectations for companies to not only give, but be long-term partners in providing relief solutions.
Some results from that study:
Disaster response mechanisms built into a company's overarching CSR strategy allow for rapid, deliberate action.
When disaster strikes, many survivors struggle to gain access to food, clean water or medicine. Often, many of our employees and colleagues want to help. To this end, it's important to have a plan in place for a quick response.
Here are some suggestions to starting and implementing that plan:
Corporate social responsibility, a topic that will be revisited in this blog, is important and seriously needed in today's world.
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