You are using an outdated browser. Please upgrade your browser to use this site.

Ready to get started?

10/22/2019

Spooked on Spending: Halloween Spending and Savings Survey

CR6822- Halloween spending and savings survey infographic 2019

CIT Bank’s third annual Halloween survey measures trends across the U.S. Read some of the survey results below, if you dare…

Creepy costs by region

When it comes to Halloween spending, U.S. consumers in the West and Midwest outpace their Northeastern and Southern counterparts.

Average party or home décor spending

West: $105.40, Midwest: $56.40, Northeast: $55.70, South: $37.60

Average family costume spending

Midwest: $79.70, Northeast: $64.20, West: $57.60, South: $49.20

Average candy spending

Midwest: $40.20, Northeast: $36.60, West: $31.40, South: $28.50

Spooky splurges by gender

Of those who plan to spend on Halloween candy, costumes and décor, men expect to spend nearly twice as much as women on average.

Male: $243.80
Female: $134.08

In particular, men plan to spend an average of $177.40 on family costumes versus $87.90 by women.

Spooky spending year-over-year

Spending on Halloween sweets dropped slightly in 2019, however, costume spending has increased since last year.

2018

Candy: 91%
Family Costumes: 38%

2019

Candy: 81%
Family Costumes: 45%

Scary savings strategies

Halloween spending doesn’t have to break the bank. Consider what you can do to make holiday purchases more wallet-friendly.

68% Say they would buy candy in bulk or at a discount store
37% Would reuse a costume, swap with friends and make their own
36% Would make their own decorations

Don’t let seasonal splurges spook your bank account this Halloween. CIT Bank’s newest digital savings product Savings Builder makes it easier to save. It’s designed to reward consistent savers and provides a higher rate for those who make a deposit of at least $100 on a monthly basis.


The survey was conducted online within the United States by Harris Poll on behalf of CIT between October 8 – 10, 2019 among 2,027 U.S. adults ages 18 and older. Figures for age, sex, race/ethnicity, education, region, household income, marital status, employment, and household size were weighted, where necessary, to bring them into line with their actual proportions in the population. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. Regions follow U.S. Census Bureau definitions.

Recommended Articles