• Direct Capital

    Direct Capital is a leading nationwide lender to small and medium-sized businesses. The company provides simple, fast, and affordable equipment financing and working capital loans through a highly automated process. Typical transactions are under $100,000, but can range up to $1 million. 

    Since its inception in 1993, the company has lent more than $3.5 billion to over 100,000 businesses across a multitude of industries. The company has an A+ Better Business Bureau Rating and strives to make every customer experience remarkable.

    Direct Capital provides lending to businesses across almost every industry.

    Technology Top Markets We Serve

    • Machinery
    • Commercial Vehicles
    • Construction
    • Printing
    • Medical
    • Technology
    • Restaurants, particularly franchise
    • Hospitality


    Machine Tools Heavy Equipment Core Products & Services

    • Equipment Financing
    • Working Capital Loans
    • Franchise Financing

    Who We Are

    Direct Capital is driven by core principles that guide our business focus, strategy, growth and brand-for constant change inspired by our customers.

    • Make every customer experience remarkable
    • Be scrappy
    • Crush obstacles
    • Seek change
    • Invent solutions
    • Drive "Big Mo" (momentum) for success
    • Be point blank
    • Bring it. Passion-all day, every day
    • Enjoy the ride!
    • Give
  • Direct Capital Hits Milestones

    Infographic - CIT Direct Capital Hits Milestones

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