• CIT Direct Capital

    Small and medium-sized businesses rely on us for fast financing through a highly automated process.
  • CIT Direct Capital

    Direct Capital is a leading nationwide lender to small and medium-sized businesses. The company provides simple, fast, and affordable equipment financing and working capital loans through a highly automated process. Typical transactions are under $100,000, but can range up to $1 million. 

    Since its inception in 1993, the company has lent more than $3.5 billion to over 100,000 businesses across a multitude of industries. The company has an A+ Better Business Bureau Rating and strives to make every customer experience remarkable.

    Direct Capital provides lending to businesses across almost every industry.

    Technology Top Markets We Serve

    • Machinery
    • Commercial Vehicles
    • Construction
    • Printing
    • Medical
    • Technology
    • Restaurants, particularly franchise
    • Hospitality

    Machine Tools Heavy Equipment Core Products & Services

    • Equipment Financing
    • Working Capital Loans
    • Franchise Financing

    Who We Are

    Direct Capital is driven by core principles that guide our business focus, strategy, growth and brand-for constant change inspired by our customers.

    • Make every customer experience remarkable
    • Be scrappy
    • Crush obstacles
    • Seek change
    • Invent solutions
    • Drive "Big Mo" (momentum) for success
    • Be point blank
    • Bring it. Passion-all day, every day
    • Enjoy the ride!
    • Give
  • CIT receives 2017 Operations and Technology Excellence Award

    CIT Direct Capital recognized by the Equipment Leasing and Finance Association for innovation in small business financing. Read the full press release

    DCC - ELFA Award promo

  • Learn about how to get customized equipment financing solutions for your business. [Video]
    Every small business merger faces challenges. Here's how 5 owners pulled it off. [Infographic]

    According to a recent article in Nation's Restaurant News, a robust point-of-sale (POS) system is virtually essential for every modern multi-unit restaurant chain. 

    financing a POS - inline Interactive and intuitive, these valuable tools give ever

    While less talked about than small & large cap businesses, the middle market moves America. [Fast Facts]